Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.

Celebrating A Decade Of Vuori

Back in 2015, we set out with a simple yet powerful vision: to build a brand that reflected the values we hold dear—connection, balance, and the pursuit of an extraordinary life. We obsessed over fabrics, designed with intention, and rooted ourselves in community. It was never just about the clothes. It was about fostering relationships—with ourselves, each other, and the world around us. A decade later, that’s still what it’s about.

Investment In Happiness

We’re committed to delivering a great experience for our customers. Which is why our Investment in Happiness guarantees that if you don’t love the product, you can send it back. But Vuori’s Investment in Happiness is more than just a product guarantee. It’s our approach to business and life. We invest in the happiness of our team, our community, the natural environment, and most importantly—each other.